The little things, remembered.

Running out of shampoo on a Monday morning. Standing in an aisle comparing labels. Wanting to choose better, but not having the time to research every brand.

Forget Me Not Essentials is being built to make that easier. You choose the everyday products you actually use, tell us roughly how often you need them, and we help you keep them close.

What we care about

• Your routine, not ours. No generic boxes or filler.
• Honest information. We'll only share sustainability details that have been verified.
• Independent makers. Giving smaller sustainable brands a place alongside familiar names.
• Women in need. As we grow, we hope to support UK charities helping women access everyday essentials.